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Australian Security Magazine

Australian Security Magazine

Australian Security Magazine is a bi-monthly published magazine specialising in the security genre. Our team at Perth Branding & Marketing was engaged to overhaul the branding. The magazine had an old, tired look and its readership numbers had decreased. Part of the process was to analyse the magazine masterhead, analyse how it compared on newsagency shelves with competing publications, and to analyse what readers wanted based on market research.

Upon analysing, Perth Branding & Marketing undertook a complete branding overhaul of the product. We drove the concept working with our designers and we created a whole new, fresh look. This included:

  • Logo design & development
  • Stationery design & printing – Business cards, Letterheads & magazine
  • Direct email marketing campaigns
  • New masterhead – Magazine cover
  • New cover style, inner pages and complete overhaul of the design and look of the magazine
  • Website design & development
  • Media Planning – Distinguishing where the magazine would be sold, what events it would be showcased in
  • Other Marketing Collateral – Pull-up banners, Advertisement design, Media Kit design
  • Social Media creation and management

And we’re proud to say, we continue today to design every issue of the bi-monthly magazine, which is now growing from strength to strength in today’s marketplace.